Customer Segment. Value Proposition. Sales Channels. Customer Relationship. Revenue Stream. Cost Structure. Key Resources. Key Activities. Key Partners. Competition Financing By the end of this section, participants will be able to build and present a business model, define its value proposition and customer segments and the rest of elements, which enables them to elevate the level of business discussions to a consulting level which adds a great deal of credibility. ROI, PB period, NPV, Cash Flow Management Oftentimes sales professionals are asked to present a Return on Investment ROI, or Payback period information to their customers, unfortunately very few know how to answer such a request. This exercise aims at raining the awareness level of sales professionals of some financial terms that are quite beneficial and indeed separates them from their competitors. They learn how to develop a proper payment plan that matches their customer’s business need and their company’s cash flow. Further customization can be done to address the specifics of any industry as per the customer’s need.