Key Specialties
1
Understand fundamental user innovation concepts such as lead user, sticky information, peer-to-peer diffusion, diffusion via the market, and low-cost innovation niche.
2
Apply the concept of lead user to identifying numerous opportunities for entrepreneurial innovation.
3
Learn the concept of “solution/ need co-forming” and apply it to conceiving a viable and feasible solution to the problem that you seek to solve.
4
Learn the tools and strategies of entrepreneurial bootstrapping, and apply them to designing the strategy for diffusing your user innovation.
5
Explore the trends and forces driving the democratization of innovation and apply the insights to uplifting the potential of your entrepreneurial contribution to society.