Certified Search Marketing Specialist

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Course Overview

This course covers search engine optimization, which is a process that involves improving a website's sales. There are various steps that a website should take to implement this process. Some of these include setting up a website, developing a strategy for social media, and optimizing>The program also covers the various aspects of content marketing with a variety of techniques and tools that can help improve the efficiency of your site. In addition to these, there are additionally technical aspects that will be discussed which help maintain and develop an efficient search marketing strategy.
Blerta Isai Mustafa
Training Adviser

Key Takeaways

Learn how to rise in search rankings and become the authority or brand that you want to be. Through a combination of theory and practical skills
Understand how to optimize a website for business purposes.
Identify how to measure and improve the effectiveness of marketing efforts
Analyze how to create a smooth and effective consumer journey

Digital Marketing Institute
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The Digital Marketing InstituteSM offers courses in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing - just choose your area of interest. Find out what course works best for you. At the Digital Marketing Institute, we have made it our mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this. The first is to advance the careers of marketers and sellers, the second is to address the digital skills shortage to ensure businesses have a capable and agile workforce. The final reason is to provide educators with professional certifications that can nurture future generations. We’re as passionate as we are ambitious, and the journey has only just began.

Course Outline

Part 1
How to use core search elements to improve sales
What is and why SEO?
The power of measurement
SEO Set Up
How to set business, website, mobile and SEO
How-to of measurement and key SEO metrics
Power and practice of scheduling content
Best practices for on-page optimization
Social media profiles
Make website mobile-friendly
Part 2
SEO Content
How SEO and content marketing work together
Tools and techniques of on-page optimization
Best practices for researching SEO
Evaluate the performance of SEO content
SEO Workshop
Technical side of the SEO
How to build and maintain backlinks on your website
Tricks and tools to enable bigger, better and more ambitious strategy
Part 3
Paid Search
Set up a Google Ads account and create a paid search campaign
Manage a paid search campaign budget
Optimize a paid search campaign
Measuring engagement and reporting on the results of a paid search campaign
Display Advertising
Meet the key concepts of display advertising
Different advertising formats, platforms and options
Targeting and bidding
Measuring and reporting
Part 4
Analytics with Google Analytics
How to set up, measure, monitor and optimize your digital marketing campaigns
Legal responsibilities and best practices concerning data collection, explicit consent and privacy
Set up and configure a Google Analytics
Analyze digital campaign performance
Monitor campaigns with Google Analytics Reports
Track live data and use Google Analytics custom reporting features
Strategy and Planning
Best practices for planning and research
How to set search marketing strategy objectives

Who Should Attend?

This highly practical and interactive course has been specifically designed for
Experienced digital sales professionals
Digital Marketing professionals
Senior Marketers
Marketing Managers
Business Consultants and developers
Consultants in marketing and team leaders


What language will the course be taught in and what level of English do I need to take part in an LEORON training program?
Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.
Are LEORON Public courses certified by an official body/organization?
LEORON Institute partners with 20+ international bodies and associations.We also award continuing professional development credits (CPE/PDUs) for:1. NASBA (National Association of State Boards of Accountancy) 2. Project Management Institute PDUs 3. CISI credits 4. GARP credits 5. HRCI recertification credits 6. SHRM recertification credits
What is the deadline for registering to a public course?
The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +91 4 95 5711 or
What does the course fee cover?
The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.
Does LEORON give discounts?
Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.


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    In recognition of their dedication and contribution supporting IKEA Saudi Arabia in arranging training programs during 2017 & 2018, looking forward for more development and exciting effort this year. On behalf of IKEA Saudi Arabia, THANK YOU!
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    Certified Professional in Quality and Patient Safety
    Dating back to 2014, Mobily’s “LEORON” experience has grown from a single collaboration to a long-term partnership. We consider “LEORON” Institute as a strategic partner, whose contribution has been nothing but premium in equipping our staff with field-based knowledge and information. Past three years have resulted with an expanded collaboration with superior customer service and support. Best Regards,
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    Certified Professional in Quality and Patient Safety
    We have been working with LEORON for the past two years and will be working with them again this upcoming year. The programs they delivered were fruitful and exciting and our organization has received positive feedback from the participants. What our organization aims to do is to provide at no cost training for all the private sector employees so that they may benefit from our offered programs in Innovation and Professional development. Leoron has helped us achieve this goal. We look forward to continuing this service and wish them the best of luck. Regards,
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