Certified Search Marketing Specialist

التقييم:

4.8

الإنجليزي

متوسط

تدريب مباشر عن بعد

تدريب

وجهاً لوجه

التدريب في الموقع

التدريب

والإرشاد

السرعة الذاتية

تدريب

اختر تاريخ

لتحميل الكتيب

نبذة عن الدورة التدريبية

This course covers search engine optimization, which is a process that involves improving a website's sales. There are various steps that a website should take to implement this process. Some of these include setting up a website, developing a strategy for social media, and optimizing content.br/>The program also covers the various aspects of content marketing with a variety of techniques and tools that can help improve the efficiency of your site. In addition to these, there are additionally technical aspects that will be discussed which help maintain and develop an efficient search marketing strategy.

Blerta Isai Mustafa

مستشارنا التدريبي

blerta.m@leoron.com

تواصل معنا عبر الواتس أب

المخرجات الرئيسية

Learn how to rise in search rankings and become the authority or brand that you want to be. Through a combination of theory and practical skills

Understand how to optimize a website for business purposes.

Identify how to measure and improve the effectiveness of marketing efforts

Analyze how to create a smooth and effective consumer journey

Digital Marketing Institute

The Digital Marketing InstituteSM offers courses in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing - just choose your area of interest. Find out what course works best for you. At the Digital Marketing Institute, we have made it our mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this. The first is to advance the careers of marketers and sellers, the second is to address the digital skills shortage to ensure businesses have a capable and agile workforce. The final reason is to provide educators with professional certifications that can nurture future generations. We’re as passionate as we are ambitious, and the journey has only just began.

محتوى الدورة التدريبية

Part 1

Introduction

How to use core search elements to improve sales
What is and why SEO?
The power of measurement

SEO Set Up

How to set business, website, mobile and SEO
How-to of measurement and key SEO metrics
Power and practice of scheduling content
Best practices for on-page optimization
Social media profiles
Make website mobile-friendly

Part 2

SEO Content

How SEO and content marketing work together
Tools and techniques of on-page optimization
Best practices for researching SEO
Evaluate the performance of SEO content

SEO Workshop

Technical side of the SEO
How to build and maintain backlinks on your website
Tricks and tools to enable bigger, better and more ambitious strategy

Part 3

Paid Search

Set up a Google Ads account and create a paid search campaign
Manage a paid search campaign budget
Optimize a paid search campaign
Measuring engagement and reporting on the results of a paid search campaign

Display Advertising

Meet the key concepts of display advertising
Different advertising formats, platforms and options
Targeting and bidding
Measuring and reporting

Part 4

Analytics with Google Analytics

How to set up, measure, monitor and optimize your digital marketing campaigns
Legal responsibilities and best practices concerning data collection, explicit consent and privacy
Set up and configure a Google Analytics
Analyze digital campaign performance
Monitor campaigns with Google Analytics Reports
Track live data and use Google Analytics custom reporting features

Strategy and Planning

Best practices for planning and research
How to set search marketing strategy objectives
Implementation

على من يجب الحضور؟

This highly practical and interactive course has been specifically designed for

Experienced digital sales professionals

Digital Marketing professionals

Senior Marketers

Marketing Managers

Business Consultants and developers

Consultants in marketing and team leaders

الدورات ذات الصلة

Certified Brand Manager®

التعليقات

4.9

Certified Digital Marketing Professional

التعليقات

4.8

Certified Product Marketing Manager®

التعليقات

4.8

Sales Management Certified Program

التعليقات

4.8

Certified Product Manager®

التعليقات

4.8

Certified Digital Marketing Specialist- Strategy and Planning

التعليقات

4.8

التعليمات

AR What language will the course be taught in and what level of English do I need to take part in an LEORON training program?

AR Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.

AR Are LEORON Public courses certified by an official body/organization?

AR LEORON Institute partners with 20+ international bodies and associations.We also award continuing professional development credits (CPE/PDUs) for:1. NASBA (National Association of State Boards of Accountancy) 2. Project Management Institute PDUs 3. CISI credits 4. GARP credits 5. HRCI recertification credits 6. SHRM recertification credits

AR What is the deadline for registering to a public course?

AR The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +91 4 95 5711 or register@leoron.com.

AR What does the course fee cover?

AR The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.

AR Does LEORON give discounts?

AR Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.

عرض:
AR IAMM Internal Audit Maturity Model
AR In recognition of their dedication and contribution supporting IKEA Saudi Arabia in arranging training programs during 2017 & 2018, looking forward for more development and exciting effort this year. On behalf of IKEA Saudi Arabia, THANK YOU!
Dalal Kutbi
عرض:
AR Certified Professional in Quality and Patient Safety
AR Dating back to 2014, Mobily’s “LEORON” experience has grown from a single collaboration to a long-term partnership. We consider “LEORON” Institute as a strategic partner, whose contribution has been nothing but premium in equipping our staff with field-based knowledge and information. Past three years have resulted with an expanded collaboration with superior customer service and support. Best Regards,
Turki S. Alsahaan
عرض:
AR Certified Professional in Quality and Patient Safety
AR Since the partnership was signed between BAE Systems Saudi Development & Training and LEORON in 2017, we have been working together to offer the Saudi market a complete portfolio of training solutions benefiting from the wide and extensive experience of both parties. Recognizing the great success of this partnership, we are looking for further collaborations in the future that will position both companies as one of the leading training providers in Saudi Arabia. We thank the LEORON team for their full cooperation and continuing support, and look forward to further success together in the years to come.
Emad Alrajih
عرض:
AR Certified Professional in Quality and Patient Safety
AR We have been working with LEORON for the past two years and will be working with them again this upcoming year. The programs they delivered were fruitful and exciting and our organization has received positive feedback from the participants. What our organization aims to do is to provide at no cost training for all the private sector employees so that they may benefit from our offered programs in Innovation and Professional development. Leoron has helped us achieve this goal. We look forward to continuing this service and wish them the best of luck. Regards,
Nasser M. Al-Subaie